Retail Dogma

Learn Retail & Ecommerce

Get unlimited access to online courses, step-by-step guides, frameworks, real-life case studies, professional templates & more

start with the basics

Take the free introductory course on retail management

Learn about the industry, the business model and the different functions



Retail Management Courses

Video Duration: 28 min 04 s - Approx. 1 h to complete


Featured TERM

Retail is the sale of goods and services in small quantities to the consumers for use or consumption. Read More




Build a rounded skill set that enables you to start and manage a retail business. 

A unique curriculum that mixes fundamental business education with in-depth, specific retail knowledge.

Choose from commercial & operational learning paths and take the final exam to receive a path completion certificate.

Learn through video lectures, case studies from real-world retail companies, exercises and examples. Get a certificate of completion for every course you finish.

Join retail owners & professionals from around the world

Join other retail owners, executives, buyers, merchandisers and retail consultants from all over the world

Praised by academics and professionals alike

"I have taken retail dogma membership. Thanks for the in-depth Insight.."
Abishek T.
Merchandise Planner

United Arab Emirates

"I have taught Retail Math class for more than 10 years. I have read your contents on and am so impressed."
Dr. Soo K.
Assistant Professor of Practice in Retailing and Consumer Science

United States

"I love your website- it's the best I have seen for small retail business owners and I have seen a lot"
Amanda D.
Retail Consultant

United States

"I was searching retail business analysis reporting tips and tricks and bumped into your website. It’s absolutely been the best I’ve come across in understanding these topics."
Stacy M.
Operations Manager

United States

"I was just browsing for OTB process in detail, I came across RetailDogma. The method and process explained was exactly what I needed and it was explained in detail."
Mazhar A.

United Arab Emirates

"I just signed up for your membership and I'm finding it extremely useful."
Abby K.

United States

Learn by doing

Step by Step Blueprints

Step-by-Step blueprints and frameworks on exactly what to do and how to do it.

Practice Exercises

Quizzes, exams and practice exercises to test your knowledge and get ready to apply it in real-life

Hands-On Projects

Real-world projects with simulated data to practice on


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Online Tools


Interactive & Easy-to-Use

Gross Margin Calculator

Calculate gross margin based on cost & sales price

Retail Price Calculator

Calculate target retail price based on cost & target margin

Retail KPIs Calculator

Calculate ATV, IPC & Conversion

Discount Calculator

Calculate sale price after applying the markdown percentage

Markup Calculator

Calculate the markup percentage based on price and cost

Original Price Calculator

Calculate the original price of a discounted item