Retail Dogma


About Us

Our mission is to give small retailers the capabilities of big retail, through online education & practical tools.

We aim to provide:

Founded by Rasha, Retail Dogma, Inc. was created to assist retail & e-commerce business owners in one of the most important aspects of running a retail business, and that is: Mastering all the numbers.

A lot of retail & ecommerce startups struggle financially in their first few years due to the lack of knowledge of very specific aspects of this business, such as managing margins, projecting cash flows correctly, calculating the right buying budget or getting the most productivity out of their inventory

We understand that not everyone can afford to hire a buyer, merchandiser and a finance department for their small business. We’ve been there and have seen the same struggles.

Rasha has gone through the entire e-commerce startup process herself when she started one of the first online fashion stores in the Middle East in 2008 and managed it for 4 years. She later went on to work at major retailers like H&M, Bath & Body Works, Victoria’s Secret & Landmark Group (a major retail conglomerate in the Middle East). 

In 2017 she received her master’s degree in Strategic Management & Marketing, where she wrote her thesis about consumer behavior in retail settings. 

During her corporate tenure, she has noticed all the capabilities and resources available to big retailers that small retailers just can’t afford, and has decided to build a platform that addresses exactly these issues…. and so Retail Dogma was born.

Our online tools and knowledge area are designed to make otherwise complicated calculations and tasks as easy as a 1-2-3, step-by-step, process. We try our best to simplify everything to make it easy for anyone starting a retail or e-commerce business to succeed financially in their business venture.

We simply help you take your retail or e-commerce business to the next level, by managing it like the pros, but without having to hire all those professionals that you can not afford as a small retailer. 

We help you to do it yourself, by providing the education, tools, templates, and the best practices we have learned after professionally working in this industry for more than a decade.

All the articles, guides and every instructional content on have been solely written by Rasha.

Message from Rasha

I started retailing when I was a kid, helping my mom at her pharmacy.

It is my passion, and when you read my articles, you will know why I love this job so much and why it is so fulfilling.

I know a lot of you might be just starting out on their e-commerce project or their retail career and feel overwhelmed by all the technical knowledge and numbers involved in running such a business. I’ve been there too!

I hope Retail Dogma will be a valuable resource for a lot of people around the world, and succeed in empowering them with the knowledge & tools needed to run a profitable retail & ecommerce business.

Feel free to reach out to me anytime through email !