THE PROFESSIONAL RETAIL ACADEMY (PRA)™
Retail Management Courses
Non-credit online courses in retail management.
Pick the courses you want, or follow a structured retail management learning path to receive a path completion certificate.
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Foundational Courses
Foundational courses are recommended prerequisites for the other retail management courses. We recommend starting with them.
- Foundations of Retail Management
- Key functions & responsibilites
- Key success factors
Video Duration: 28 min - Approx. 1 h to complete
- All the metrics for Retail Management
- Understand connections & applications
- Download the workbook & practice
Video Duration: 57 min - Approx. 2.5 h to complete
- Learn the fundamentals of marketing
- Applications for buying & merchandising
- Real-life case studies and examples
Video Duration: 23 min - Approx. 1 h to complete
- Understand Macroeconomics
- Understand Microeconomics
- Learn about Supply, demand & elasticity
Video Duration: 34 min - Approx. 1.5 h to complete
- Why consumers shop?
- How they shop?
- Applications on retail management
Video Duration: 36 min - Approx. 1.5 h to complete
BUSINESS & MANAGEMENT Courses
- Strategic Management Model
- Strategic Analysis Tools
- Alternative Strategies & Tactics
Video Duration: 1 h 15 min - Approx. 3 h to complete
- Building & Managing Brand Equity
- Brand Positioning
- Using Brand Extensions
Video Duration: 59 min - Approx. 2.5 h to complete
- Tasks & Functions of Management
- Understanding Individual & Group Behavior
- Managing & Developing Teams
Video Duration: 1 h 06 min - Approx. 2 h to complete
CORE Retail Management Courses
- The step by step retail budgeting process
- Set monthly targets adjusted to seasonality
- Templates download & practice exercise
Video Duration: 32 min - Approx. 1.5 h to complete
- Retail Store Management
- Areas of Responsibility
- Assessing & Managing Performance
Video Duration: 34 min - Approx. 1 h to complete
- Growing a Retail Business
- Market & Product Expansion
- Business Model Innovation
Video Duration: 45 min - Approx. 2 h to complete
- Factors Affecting Retail Prices
- The Different Pricing Methods
- Pricing a Product Portfolio
Video Duration: 51 min - Approx. 2.5 h to complete
- Generating & Analyzing Reports
- Managing Inventory
- Managing Markdowns
Video Duration: 1 h 07 min - Approx. 3 h to complete
- The New Role of The Store
- Analyzing Sales Performance
- Managing Sales Performance
Video Duration: 28 min - Approx. 1 h to complete
- Analyzing the income statement
- Generating relevant reports
- Calculating financial ratios
Video Duration: 41 min - Approx. 1.5 h to complete
FREQUENTLY ASKED QUESTIONS
Retail management is the process of managing the different functions at a retail organization, with the main goal of providing customers a great shopping experience, through curated product assortments and great customer service at the stores.
Retail management involves learning about:
- Identifying customer needs to serve them with the right products
- Consumer behavior and how consumers shop
- Sourcing the right products in the right amounts
- Merchandising the stores
- Setting the right prices and using the right sales promotions
- Managing inventory
- Managing store operations and the sales process
- Managing retail employees
- Managing business performance and financials
For someone at store manager level, the following courses are recommended:
- Introduction to Retail Management
- Retail Math Fundamentals
- Retail Sales Management
- Retail Operations Management
- Retail Budgeting & Planning
- Consumer Behavior
- Leadership & Motivation
You can also check out the operational retail management learning path, and receive a certificate of completion when you finish all the courses in the path and pass the final assessment.
All courses and learning paths are available for you to enroll in, when you sign up for the Premium+Courses plan.
For someone working in commercial roles, such as buyers, merchandisers and category managers, the following courses are recommended:
- Introduction to Retail Management
- Retail Math Fundamentals
- Merchandising & Inventory Management
- Retail Pricing & Promotions
- Consumer Behavior
- Branding & Positioning
- Foundations of Marketing
- Foundations of Economics
- Retail Growth & Expansion
- Retail Business Performance Analysis
You can also check out the commercial retail management learning path, and receive a certificate of completion when you finish all the courses in the path and pass the final assessment.
All courses and learning paths are available for you to enroll in, when you sign up for the Premium+Courses plan.
For retail business owners and managers, the following courses are recommended:
- Introduction to Retail Management
- Retail Math Fundamentals
- Retail Sales Management
- Retail Operations Management
- Retail Budgeting & Planning
- Merchandising & Inventory Management
- Retail Pricing & Promotions
- Consumer Behavior
- Branding & Positioning
- Foundations of Marketing
- Foundations of Economics
- Strategic Management
- Retail Growth & Expansion
- Retail Business Performance Analysis
- Leadership & Motivation
Each online retail management course will take between 1 to 3 hours to complete.
This includes watching the video lectures, taking notes, completing the additional reading materials, finishing the quizzes and exercises, and taking the final assessment.
This duration estimate does not include studying and preparing for the final assessment or doing additional reviews for the materials.
No, they don’t.
Our courses are non-credit courses, i.e they will not give credit that can be used to earn an academic degree.
The goal of The Professional Retail Academy ™ is to bridge the gap between what it is taught at business schools, and the practical knowledge that is actually applied on a day-to-day basis in retail businesses.