THE PROFESSIONAL RETAIL ACADEMY
Retail Management Courses
A Business School For Retailers
- In-depth, retail specific courses
- Foundational businsess courses
- Video lectures
- Quizzes & assessments
- Professional template downloads
- Real-life retail case studies
- Certificates of completion
- Access to a member-exclusive content library
Go at your own pace
Share your accomplishments
Get Job-Ready
Foundational Courses
Foundational courses are recommended prerequisites for the other retail management courses. We recommend starting with them.
Free
- Foundations of Retail Management
- Key functions & responsibilites
- Key success factors
Video Duration: 28 min 04 s - Approx. 1 h to complete
- All the metrics for Retail Management
- Understand connections & applications
- Download the workbook & practice
Video Duration: 57 min 19 s - Approx. 2.5 h to complete
- Learn the fundamentals of marketing
- Applications for buying & merchandising
- Real-life case studies and examples
Video Duration: 23 min 56 s - Approx. 1 h to complete
- Understand Macroeconomics
- Understand Microeconomics
- Learn about Supply, demand & elasticity
Video Duration: 34 min 20 s - Approx. 1.5 h to complete
- Why consumers shop?
- How they shop?
- Applications on retail management
Video Duration: 36 min 16 s. - Approx. 1.5 h to complete
Retail Management Courses
2 retail management courses are released every month, until the completion of the curriculum (15 courses). You can choose to get notified from below.
- The step by step retail budgeting process
- Set monthly targets adjusted to seasonality
- Templates download & practice exercise
Video Duration: 32 min 48 s - Approx. 1.5 h to complete
- Retail Store Management
- Areas of Responsibility
- Assessing & Managing Performance
Video Duration: 34 min 25 s - Approx. 1 h to complete
- Strategic Management Model
- Strategic Analysis Tools
- Alternative Strategies & Tactics
Video Duration: 1 h 15 min 17 s - Approx. 3 h to complete
- Growing a Retail Business
- Market & Product Expansion
- Business Model Innovation
Video Duration: 45 min 04 s - Approx. 2 h to complete
- Building & Managing Brand Equity
- Brand Positioning
- Using Brand Extensions
Video Duration: 59 min 53 s - Approx. 2.5 h to complete
- Factors Affecting Retail Prices
- The Different Pricing Methods
- Pricing a Product Portfolio
Video Duration: 51 min 46 s - Approx. 2.5 h to complete
- Generating & Analyzing Reports
- Managing Inventory
- Managing Markdowns
Video Duration: 1 h 07 min 12 s - Approx. 3 h to complete
- The New Role of The Store
- Analyzing Sales Performance
- Managing Sales Performance
Video Duration: 28 min 52 s - Approx. 1 h to complete
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FREQUENTLY ASKED QUESTIONS
Retail management is the process of managing the different functions at a retail organization, with the main goal of providing customers a great shopping experience, through curated product assortments and great customer service at the stores.
Retail management involves learning about:
- Identifying customer needs to serve them with the right products
- Consumer behavior and how consumers shop
- Sourcing the right products in the right amounts
- Merchandising the stores
- Setting the right prices and using the right sales promotions
- Managing inventory
- Managing store operations and the sales process
- Managing business performance and financials
For someone at store manager level, the following courses are recommended:
- Introduction to Retail Management
- Retail Math Fundamentals
- Retail Sales Management
- Retail Operations Management
- Retail Budgeting & Planning
- Consumer Behavior
- Leadership & Motivation
For retail business owners and managers, the following courses are recommended:
- Introduction to Retail Management
- Retail Math Fundamentals
- Retail Sales Management
- Retail Operations Management
- Retail Budgeting & Planning
- Merchandising Fundamentals
- Retail Pricing & Promotion
- Consumer Behavior
- Branding & Positioning
- Foundations of Marketing
- Foundations of Economics
- Strategic Management
- Retail Growth & Expansion
- Retail Business Performance Analysis
- Leadership & Motivation
Each online retail management course will take between 1 to 3 hours to complete.
This includes watching the video lectures, taking notes, finishing the quizzes and exercises, and taking the final assessment. This duration estimate does not include studying and preparing for the final assessment or doing additional reviews for the material.
Once you complete and pass the assessment a completion certificate is generated on the course page. Please make sure you have entered your first and last name in your account as you wish to have it on the certificate. If not, you can go to your account page and edit the name, then download the certificates again.
You can also access all your certificates on My Courses page.