The retail calendar is a special calendar used by retailers that divides the year into 4 & 5-weeks months in order to make it easier to plan and compare sales to previous year on a like for like basis. Why Is This Calendar Used in Retail? The retail calendar is intended to keep the same …
Every year in the final quarter, retailers start preparing their next year’s budget and part of that is the marketing communication budget. Typically the marketing department works with the finance department to establish the marketing communication budget, and they use different methods to arrive to the right amounts at the end. Methods to Determine The …
How Do Retailers Establish a Marketing Communication Budget? Read More »
This is a step-by-step outline to the retail budgeting process
You will learn about:
Retail Budgeting Steps
Importance of Budgeting & Planning
Retail Budgeting Missteps
Mastering Retail Budgeting