Retail Dogma


Product Mix

A product mix is the complete range of products offered by a business. It is also referred to as product assortment, and consists of all the product categories or product lines presented to the customer. Example A fashion boutique could have a product mix that consists of: Tops Bottoms Footwear Accessories Each of those lines …

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Open to Buy (OTB) : The Complete Guide

This is a complete guide to the OTB (Open-to-Buy) concept in retail

You will learn about:
OTB Definition
Retail Buying Plan Template Components
Open to Buy Budgeting Steps
Importance of OTB
Retail Buying Plan Considerations