Retail Dogma

E-commerce

Amazon Effect: Definition & Impact

Amazon Effect is a term used to describe the disruption that online retail has brought to the traditional brick & mortar retail model. Although the term refers to the general impact of ecommerce, including all players, it is associated with Amazon because it is the biggest player, and the first to induce real changes to …

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Online Retail: Definition & Process

Online retail is the selling of merchandise in small quantities to the general public over the internet. It is part of the Retail Trade sector and is classified by the North American Industry Classification System (NAICS) under nonstore retailers. The NAICS code for online retail is 454110 Online Retail Vs. Ecommerce Online retail is part …

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Bounce Rate for Ecommerce Stores

Bounce rate measures the percentage of visitors that arrive at a website and leave without clicking to any other pages. Since ecommerce websites are transactional in nature, with the primary goal to convert visitors from browsers to shoppers by completing a transaction, bounce rate becomes an important metric for online stores. What is a Good …

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How Retail Arbitrage Works

Retail arbitrage has been around for very longtime, but has come under the spotlight in the last few years with the shift to online selling and with having platforms that facilitated the process and made it easy for anyone to start a retail arbitrage operation on their own. Read Also: Amazon Effect What is Retail …

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