Retail Dogma

Consumer Behavior

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Overview

In this course students will learn about why and how consumers shop.

It explains the different influential factors that affect consumer behavior and the key psychological processes consumers go through, when they are exposed to different stimuli.

It then goes through the decision making process and the stages consumers go through when they shop, and explores how retail businesses can apply such knowledge to intercept consumers at different stages in their buying journey, in and out of the stores.

Finally, the course explores different topics in consumer behavior, that are relevant to the retail industry, and explains their applications.

Consumer Behavior Course Objectives

Upon completing this course, you should be able to:

  • Understand why consumers shop
  • Learn about the different factors and influences that affect consumers’ buying decisions
  • Understand the different stages of the buying decision process
  • Learn how to use this knowledge in your retail business

Upon completing the course and passing the final assessment, students get a course completion certificate.