Retail Dogma


Retail Business Performance Analysis

Online course on how to analyze the performance of a retail business, starting from its financial statements.

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Recommended Prep Courses

We recommend taking this course at the end of your learning journey, as it builds on the previous courses in the academy.

You are expected to have the knowledge on the different metrics, their formulas and the different sales and inventory reports, that have been explained in earlier courses.

Retail Business Performance Analysis Course Overview

This course teaches students how to analyze the performance of a retail business, starting from its financial statements, and going back and investigating further the underlying causes behind the performance.

Preparing the P&L statement for retail business performance analysis
Multi-Year P&L Statement

Students will learn how to read the P&L statement of a retail business, through a hypothetical example of a store’s P&L. They will learn how to understand what the numbers are trying to tell them, by asking more questions and generating more reports and calculating more metrics, based on the financial results.

The goal is to uncover the different possible reasons behind certain end results, in order to use those findings in future planning and performance management.

It then briefly goes over the other financial statements, the balance sheet and cash flow statement, in order to use the information in them to calculate different financial ratios and explain what each metric indicates about the financial performance of a business

Retail Business Performance Analysis Course Objectives

Upon completing this course, you should be able to:

  • Read and understand the income statement of a retail business
  • Apply a framework to investigate further beyond the P&L information
  • Uncover different reasons behind poor sales performance
  • Troubleshoot low margin performance
  • Calculate different financial ratios using the 3 financial statements

Upon completing the course and passing the final assessment, students get a course completion certificate.

This course includes :

Complete one of the following learning paths & receive a path completion certificate!

career certificate in retail management
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