Fashion Business Management
Useful resources for starting and managing fashion businesses
FASHION BUSINESS MANAGEMENT BASICS
Open to Buy (OTB) : The Complete Guide
This is a complete guide to the OTB (Open-to-Buy) concept in retail
You will learn about:
OTB Definition
Retail Buying Plan Template Components
Open to Buy
How to Start a Clothing Line? Detailed Tips From a Retailer
In 2008 I started my own private label brand and later on worked at Victoria’s Secret, and have seen the big difference between how small
Fashion Buying: Definition, Tasks & Needed Skills
What is Fashion Buying? Fashion buying is a function in fashion retailing, where buyers pick and choose the products the retailer will carry in stores
The Fashion Pyramid
The Fashion pyramid is a market segmentation pyramid that segregates fashion brands based on price, quality and creativity. The higher the segmentation level, the higher
Luxury Brand: Definition, Characteristics & Examples
What is a Luxury Brand? A luxury brand is a brand that is characterized by a high level of quality, exclusivity and high price tags.
Premium Brand: Definition, Characteristics & Examples
What is a Premium Brand? A premium brand is a brand that markets and sells its products to customers at higher price levels in exchange
Fast Fashion: Meaning, Examples & Problems
What is Fast Fashion? Fast Fashion is a business model in the fashion business that relies on bringing the latest trends straight to the consumers
Fashion Business Management
What is Fashion Business Management? Fashion business management involves the end-to-end process of designing, manufacturing, marketing, distribution and retailing of fashion products. These fashion products
Mass Market Retailer
What is a Mass Market Retailer? A mass market retailer is a retailer targeting a wide market segment that includes a wide variety of customers.
Recent Articles
Fashion Business Management
What is Fashion Business Management? Fashion business management involves the
Fast Fashion: Meaning, Examples & Problems
What is Fast Fashion? Fast Fashion is a business model
Premium Brand: Definition, Characteristics & Examples
What is a Premium Brand? A premium brand is a
Related Courses
- Factors Affecting Retail Prices
- The Different Pricing Methods
- Pricing a Product Portfolio
- Building & Managing Brand Equity
- Brand Positioning
- Using Brand Extensions
- Why consumers shop?
- How they shop?
- Applications on retail management
- All the metrics for Retail Management
- Understand connections & applications
- Download the workbook & practice
- Generating & Analyzing Reports
- Managing Inventory
- Managing Markdowns
- Analyzing the income statement
- Generating relevant reports
- Calculating financial ratios