Retail Dogma

Retail Margin Calculator

To use this online retail margin calculator just enter the cost price ($) of the product and the retail price ($) it is selling at. The result will be the gross profit margin (%) you will get.

Retail Margin Calculator Excel

Retail Margin Calculator

Download the excel version of this retail margin calculator with other retail math formulas for free from here

More Resources

Improving Gross Margins


Access our blueprint for improving retail & ecommerce profits. We give you 5 actionable tactics that allowed us to take our gross margins from 49% to 57%. Tried & Tested!


Get access to more downloads, in addition to online tools, frameworks, case studies and how-to articles as part of our premium plus membership.

Online Tools

Interactive & Easy-to-Use

Markdown Planning Tool

Set your price based on your markdown level & calculate your intake margin

Retail Price Calculator

Calculate target retail price based on cost & target margin

Discount Calculator

Calculate sale price using this percent discount calculator

Retail Markup Calculator

Calculate the markup percentage based on price and cost