Retail Growth & Expansion
Introduction
Introduction
Organizational Lifecycle
Why Businesses Need to Grow?
Sources of Growth
Growing The Market
Market Development
Assessing New Markets
Cannibalization
Expanding The Product Assortment
Product White Space Analysis
Product Innovation
Consumer Adoption Process
Modifying The Business Model
Business Model Innovation
Alternative Business Models
Case Study: Amazon
Case Study: Mc Donald’s
Final Assessment
Introduction
Retail Growth & Expansion
Introduction
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