Retail Dogma

Markup Calculator

To use this online markup calculator just enter the cost price ($) of the product and the sale price ($) you want to sell at. The result will be the markup percentage.

Markup Calculator Excel

Markup Calculator Excel

Download the excel version of this markup percentage calculator with other retail math formulas for free from here. Can be used to calculate initial markup vs. margin.

More Resources

Retail Pricing


Learn the step-by-step process to price an entire portfolio of products for a retail or ecommerce business and achieve the targeted profit margins. (Excel Template Included)


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Online Tools

Interactive & Easy-to-Use

Retail Margin Calculator

Calculate gross margin based on cost & sales price

Markdown Planning Tool

Set your price based on your markdown level & calculate your intake margin

Retail KPIs Calculator

Calculate ATV, IPC & Conversion

Retail Price Calculator

Calculate target retail price based on cost & target margin​