Retail Dogma

Markup Calculator

To use this online markup calculator just enter the cost price ($) of the product and the sale price ($) you want to sell at. The result will be the markup percentage.

Download the excel version of this markup percentage calculator with other retail math formulas for free from here. Can be used to calculate initial markup vs. margin.


Get access to more downloads, in addition to online courses, tools, frameworks, case studies and how-to articles as part of our premium plus memberships.

Online Tools

Interactive & Easy-to-Use

Retail Margin Calculator

Calculate gross margin based on cost & sales price

Markdown Planning Tool

Set your price based on your markdown level & calculate your intake margin

Retail KPIs Calculator

Calculate ATV, IPC & Conversion

Retail Price Calculator

Calculate target retail price based on cost & target margin​