Retail Dogma

The Next Level

An all-inclusive program, with all the resources you will need

A comprehensive program, that covers the different aspects of retail management, supported by all the resources that will get you started right away.

You’ve probably already gone through the basic contents and definitions of all concepts on our website. If not, we recommend you start with them from here. Then, when you’re ready, join the membership program to start the next level of your learning journey.

In the members area and the academy, you will learn how to put this knowledge into action, and how all the different metrics and concepts are linked together to create the bigger picture of running a retail business.

It’s specifically designed for retail owners who want to take their businesses to the next level, and retail professionals who want to develop into senior roles and manage retail businesses end-to-end.

You can choose from 3 different program levels, based on what your learning needs are.


Some of the topics you will learn inside

150+ video lessons

Step-by-step frameworks, blueprints and guides

Online tools and calculators

Real-life case studies from real retail businesses

Ready-to-use professional templates

Library of how to articles, Q&As, and ideas

Go at your own pace

Start and stop anytime you want, and pick up where you left off. Finish the course, pass the assessment, and download a certificate of completion.

A business school... but for retailers

We know that starting and managing retail businesses is not only about learning retail math and other industry specific topics, so we designed the academy curriculum accordingly.

Besides the retail specific topics, our curriculum also covers generic business topics, such as marketing, branding, consumer behavior, economics and strategy. This knowledge is then built on while teaching the retail-specific courses.

For example, we connect economics, consumer behavior and branding to pricing retail products. We connect strategy with managing retail growth & expansion. We connect marketing with building the right product assortment.. and so on.

Understanding business is essential for running retail organizations end-to-end. So our goal from this program is to show you the bigger picture of the different aspects involved in running a retail business. 

Such a combination of knowledge and skills will help you in making better business decisions.

Real-world knowledge & skills

Learn from real-life business cases and scenarios, and see what worked and what actually flopped and why. (Spoiler: The above example flopped)

See the best practices from across the industry and learn from large-cap corporate retailers, as well as successful small businesses.

What's Inside The Academy?

Here's a list of the included courses

Retail Management Courses

In this introductory course we explain the fundamentals of the industry, its business model and keys to success.

Retail Math Course

This course teaches the different formulas for the different retail metrics and the connections between those metrics.

Learn the fundamentals of macroeconomics and microeconomics and how to use this knowledge while running a retail business.

Learn the foundations of marketing and why it is important while building a retail brand and assembling a product assortment that appeals to your target segment.

In this course we show the step-by-step process of creating realistic budget that is adjusted to seasonality. Learners then practice on creating their own budget

Store Management Course

This course details the process of managing retail stores and the different areas of responsibilities and how to assess the performance of each area.

Understand how consumers shop and why, and learn how to use this knowledge to meet them at different stages in their buying journey.

This course explains how brands are built and positioned in consumers’ minds. Learn the best practices, as well as the wrong ones that didn’t work.

In this course, you’ll learn the different strategies available for each company, based on a systematic strategic analysis process.

Retail Business Management Course

This course builds on the strategic management course, and goes deeper into the different growth strategies and alternative ways to grow a retail business.

This course teaches a better approach to pricing retail products, to get the most out of the total portfolio. It challenges the traditional way of pricing based on cost alone.

In this course, you will learn the key tasks of a merchandiser, and the different reports and tools to use to manage inventory efficiently, in order to get the best return out of it.

This course teaches the process of managing sales, and how to read and analyze sales reports and take actions based on them.


Retail Business Performance Analysis

This course builds on all the previous courses and shows how to analyze the performance of a retail business and where to find the opportunities in different functions, based on this analysis.


Leadership & Motivation

Learn what drives people’s performance and how to motivate them to achieve business goals.

Professional Certificates

In addition to the completion certificates generated with each course, you can also choose a learning path , “commercial” or “operational”, and apply to its final exam to receive the corresponding professional certificate.

As a Premium+Courses member, you will get access to all the courses that will be published during your membership period, and you will be able to apply for all the professional certificates.

In addition to courses, you will also get access to the member-exclusive content library, online tools and template downloads, which are all detailed below.

The Content Library

The knowledge you actually need

Only the practical, straight to the point, fluff-free content. Step-by-step, and ready to be put into action.

What is inside in the content library?



Learn the right way to set a sales & margin budget that will be the base for your entire financial and buying plans.

Learn how to create a collective pricing strategy for your entire portfolio that employs different pricing strategies for different categories, in order to deliver your target profit goals at the end.

Learn how to improve gross margins through actionable steps that you can implement from tomorrow. This blueprint is based on a real-life case study for a business we have managed and improved its gross margins by 8 points.



Learn how to connect the dots and create a full financial plan, from sales to OTB, to P&L to cash flow, and download all the needed templates that get you started on the spot.

Learn how to read and analyze a P&L statement, and how to act on each section to improve final profitability.

Learn how to analyze the performance of your inventory by product/category and how to improve the returns on your future inventory investments.

The step-by-step process of merchandise planning for upcoming seasons. Learn exactly which reports to generate, what metrics to calculate, and how to use this information to create a new plan for the season.

Learn how to plan your markdowns before the year, to align with your targeted margins.



Peek into different real-life case studies with real retail problems and how they have been solved by professional retailers.

Topics Include:

  • Inventory Issues
  • Negative Cash Flow Situations
  • Product Mix Problems
  • Buying Budget Constraints

Read our member exclusive articles, where we answer specific questions and give ideas for alternative business models and best practices.



Create a full retail budget that includes sales , OTB, P&L & cash flow plans. Download all the needed templates and practice on demo data that we provide.

Analyze the P&L of a retail store and identify specific reasons for low performance, just by reading the income statement.

Create an Open to Buy plan for a retail store, using excel sheet method and online tool method. Download the needed template and sample data to practice on. We show you exactly how to use this data for both methods to get the same result.

You can use the same data sheet to prepare your own store data for future OTB planning.

Practice using the different retail math formulas on demo sales and inventory data for a retail store. Download the Retail Math Handbook and Retail Math Workbook

Learn by doing and get job-ready

Practice what you’ve learned though hands-on projects and exercises in the library, as well as in the courses.

We also give you a set of online tools and professional templates that will let you get to work right away.

Online Tools

Avoid costly over-stock or under-stock situations by setting the right buying budget that’s based on your sales plan.

Use our step-by-step online OTB tool to calculate your future purchases. We guide you through the entire process and show you where to get the needed data from. You will also be able to download an excel template to prepare your data.

The tool includes 6 departments/categories and calculates the budget by period (e.g 6 months).

Price right and set the correct intake margins by linking your pricing to your markdown plans, to deliver your end margin goals.

Our step-by-step markdown planning tool will calculate your final realized margin, based on your chosen intake margin and the level and frequency of discounting you have planned in your budget.

Make better future buying decisions by measuring the productivity of your products and calculate inventory metrics that will show you the ROI on every inventory investment you make.

Compare different departments, categories or even SKUs based on those metrics, and make buying decisions based on your analysis.

The tool calculates inventory turns, GMROI and DSI, as well as sales contribution for each category/department

Are we going to make money at the end?

This tool helps you answer this question, by calculating your profits, based on your revenue estimates and expenses.

Project your profits and cash in advance and set your budget accordingly. Find out how much revenue you will need to breakeven, and whether you will have a positive or negative cash situation at the end of the period.

Ready-to-Use Templates

Open to Buy Excel Template

Use this Open to Buy excel sheet to track monthly intakes and calculate your required purchases. Combine it with our cash flow template to project payment to suppliers. (We explain in details how to do this)

Use this template to budget any number of product departments & categories, by creating any number of tabs as you require.

Besides using this template as a budgeting tool, when you keep this template updated every month with actual sales data as the months roll in, you will always have an overview on:

  • The current inventory level
  • The forward cover of this inventory
  • Whether you need to start clearing some inventory to open up purchasing budget for coming seasons
This template is a very powerful tool to monitor and manage inventory levels.

P&L Management Excel

Set & track your P&L budget, using this multi-store P&L template, and calculate your current SPD and your breakeven SPD by store.

See the results by store, as well as for the total business (up to 8 stores included, and can be expanded from your side)

Differentiate between store-level profit and total net profit, to make better decisions about stores openings/closures.

Plan and track your cash flow on a monthly basis for the entire year in advance, and connect it to your open to buy plan to project payments to suppliers.

See how each month will end, based on your sales and buying plans and plan for any negative cash situations in advance. Combine it with our frameworks and case studies for ideas on how to solve such problems and how to connect all the dots of sales, buying and cash flow together.

Use the pricing excel template to price an entire order at once, while making sure you are getting the targeted margin for the respective product category. We explain exactly how to use it in our Pricing Blueprint.

Store Opening Checklist

One excel workbook with ready-to-use, printable, daily checklists, logs and registers, used to manage a retail store from opening to closing.

Opening checklist, key handover, safe content, IOU, banking, receiving,..& more.

Retail Business Planner

Use our printable 80-page retail business planner, that allows you to stay organized throughout the year, and track weekly and monthly performance.



Get More Out of Your Retail Business

See the big picture of running a business and make better decisions

Start pricing correctly and don't leave money on the table

Buy just the right amount of inventory & save on storage

Expand your business and take it to the next level

Learn how to operate a retail business & manage retail teams

Improve financial performance & cash flow management

I have taught Retail Math class for more than 10 years. I have read your contents on and am so impressed.

Dr. Soo Hyun Kim, Ph.D

Assistant Professor of Practice in Retailing and Consumer Science

Our Current Members



We're proud to have empowered retail owners & professionals from around the world



Content Library, Tools & Downloads


1-year access


All-inclusive, Self-Study


1-year access

Limited Seats


All-inclusive, Coached


1-year access

* see plan terms below

Secure online payment through Stripe


No, it won’t.

You will receive an email before your subscription ends and you can manually opt for renewal, by purchasing the package again.

The Premium+ plan gives you access to the content library, which includes text-based guides, blueprints, frameworks, articles and case studies. You will also access all the members’ downloads and online tools.

The Premium+Courses plans are all-inclusive. They give you access to all the above library, tools and downloads, in addition to all the courses in the academy.

If you choose the self-study you will go at your own pace and learn independently.

If you would like to get 1 on 1 coaching in your learning journey, you can choose the Premium+Courses Coached plan.

In the coached plan you will get:

  • Premium email support to answer all your program related questions (unlimited questions)*
  • Option for reviewing your hands-on projects and getting feedback on them (unlimited reviews)*
  • Review and feedback on your resume and Linkedin profile from a retail professional and ex-hiring manager (unlimited reviews)

*Note: Retail Dogma does not provide any consulting or done-for-you services, and any feedback and answers will be restricted to the program related questions only.

We accept all major credit/debit cards (Visa, Mastercard, Discover, American Express,..etc). If you have Apple Pay or Google Pay set up on your browser, you will also be able to use it.

Your payment will be processed securely through Stripe.

No, there aren’t.

You will only pay the quoted amount once and if you want to extend or renew your subscription you can do this manually.

Each account is for one member only. If you have a team that is more than 2 members, please contact us for team pricing

Because all our products are digital and include digital downloads, all sales are final. We will not be able to issue refunds.

We encourage you to browse all the free content that we have here on our website, and if you are happy with it, you can expect the same quality from the content in the members area.


Once your payment has been confirmed, you can access the members area by clicking on the “Members” button at the top right corner of each page on the site or through the link in the footer of each page.

You must be logged in with the same account you used in the checkout process.

To access your courses, go to “My Courses” page through the link in the footer or in members area. You can also browse to the courses page and click on the specific course you want to start.