Learn Retail Pricing
Learn the basics of retail pricing through the following resources
RETAIL PRICING BASICS
Gross Margin Types: Intake Margin vs. Realized Margin
What is Gross Margin? Gross margin is the profit (%) you gain out of the sale price of a certain product. It is calculated by
Markdowns
Markdowns are price reductions applied on the original price of the product, in order to accelerate its sale velocity and generate cash. Markdown Formula Markdown
Markup: Definition, Formula & Excel Calculator
What is Markup? Markup is the amount added to the cost price of a product, in order to set the sale price to the end
MSRP: Manufacturer’s Suggested Retail Price
What is MSRP? MSRP stands for Manufacturer’s Suggested Retail Price. It is a price that the product manufacturer recommends the retailers sell at in their
Loss Leader Pricing Strategy
Loss leader pricing strategy is a marketing tactic used by retailers to sell one product at loss (the loss leader) in a hope that it
Bundle Pricing: Definition, Benefits & Examples
What is Bundle Pricing? Bundle pricing is a pricing strategy used by retailers, where they create a bundle of products and offer them at a
Prestige Pricing: Should You Apply It In Your Business?
What is Prestige Pricing? Prestige pricing is a pricing strategy where products are priced at a high level to reflect the premium or luxurious image
Price Skimming: Definition, Benefits & Considerations
What is Price Skimming? Price skimming is a pricing strategy where the initial price is set high and then gets reduced over time. It is
Pricing Power
What is Pricing Power? Pricing power is the company’s ability to increase its prices, with little to no change on demand for its products. It
Everyday Low Price (EDLP)
Everyday low price is a pricing strategy, where the retail price is set at a low level from the start, eliminating the need or expectation
Recent Articles
Penetration Pricing
What is Penetration Pricing? Penetration pricing is a pricing strategy
Retail Price: Definition, Example & Considerations
Retail price is the price of the product, when sold
Shrinkflation: Definition, Examples & Business Rationale
What is Shrinkflation? Shrinkflation is the reduction in size, weight
Related Courses
- Factors Affecting Retail Prices
- The Different Pricing Methods
- Pricing a Product Portfolio
- Building & Managing Brand Equity
- Brand Positioning
- Using Brand Extensions
- Learn the fundamentals of marketing
- Applications for buying & merchandising
- Real-life case studies and examples
- Understand Macroeconomics
- Understand Microeconomics
- Learn about Supply, demand & elasticity
- Why consumers shop?
- How they shop?
- Applications on retail management
- All the metrics for Retail Management
- Understand connections & applications
- Download the workbook & practice