Retail Dogma

Retail Organization Structure

The retail organization structure lays out the different functions at a retail company and the flow of hierarchy from top to bottom. This defines the heads of each function and the teams that report to them.

Retail organization structure is different at the head office from the retail stores, and in this article we will explain both.

Organization Chart of a Retail Company

Retail Organization Structure
This artwork by Retail Dogma, Inc. is licensed under CC BY 4.0 
You are allowed to share it on your website with attribution.

At the top of the retail organization is the CEO or President of the company and to him/her report the executive team.

Functions at a retail organization are either considered core functions or support functions.

Read Also: Retail Management: Definition, Importance & Key Functions

The Executive Team & Functions at a Retail Organization

Chief Operating Officer (COO)

Responsible for all operational functions at stores and warehouses.

The operations team will handle day-to-day running of stores and warehouses at different regions where the retail organization exists.

This includes:

  • Store operations management
  • Store sales management
  • Warehouse operations management
  • Inventory management
  • Deliveries between stores andWH

Typically each 3 to 5 stores will have an Area or District Manager, who then reports to the Operations Manager of the region. The Store Managers are hired by, and report to the Area Managers.

The operations team will be the biggest team in a retail company and this function is considered a core function of the business.

Chief Commercial Officer (CCO)

Responsible for all the commercial aspects of the retail business.

This includes:

The commercial team will include the buyers, merchandise planners, merchandisers, visual merchandising managers and inventory controllers.

This function is also considered a core function.

Chief Financial Officer (CFO)

Responsible for all the financial aspects of the business.

This includes:

This team will include finance managers, accountants, auditors and financial controllers.

It is considered a support function.

Chief HR Officer (CHRO)

Responsible for the human resources function at the organization.

A D V E R T I S E M E N T

This includes:

  • Recruitment & Hiring
  • Talent management and development
  • Payroll
  • Employee benefits
  • Employee grievances management
  • Company culture

The HR team is usually present centrally at the head quarters, as well as at each region the company operates in.

This is considered a support function.

Chief Marketing Officer (CMO)

Responsible for all the marketing and creative aspects of the business.

This includes:

  • Advertising
  • Social media marketing
  • SEO
  • PPC
  • Marketing materials and posters sourcing
  • Partnerships
  • In-store activations and events.

The marketing team is primarily located at the head office, with small presence in different regions for marketing operations.

This is considered a support function.

Organization Chart of a Retail Store

Retail Store Organizational Chart
This artwork by Retail Dogma, Inc. is licensed under CC BY 4.0 
You are allowed to share it on your website with attribution.

The organizational structure at a retail store starts with the store manager on top, and assistant store managers being responsible for the different aspects of brand and capability inside the store.

Brand: everything the customer sees.

This includes

  • Visual display
  • Sales
  • Customer service

Capability: Everything behind the scenes.

This includes

  • Admin & communication work
  • Banking & cashiers management
  • Scheduling
  • Shipments receiving and processing

This structure gets more complex for bigger stores, with more hierarchy in management levels.

See Also: Walmart Management Structure

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