Retail Dogma

Retail Price Calculator

To use this online retail price calculator just enter the cost price ($) of the product and the gross profit margin (%) you want to get. The result will be the retail price ($) you will sell at.

Retail Price Calculator Excel

Retail Price Calculator

Download the excel version of this retail price calculator with other retail math formulas for free. 

More Resources

Retail Pricing


Learn the step-by-step process to price an entire portfolio of products for a retail or ecommerce business and achieve the targeted profit margins. (Excel Template Included)


Get access to all our downloads, in addition to online tools, frameworks, case studies and how-to articles as part of our premium plus membership.

Online Tools

Interactive & Easy-to-Use

Retail Margin Calculator

Calculate gross margin based on cost & sales price

Markdown Planning Tool

Set your price based on your markdown level & calculate your intake margin

Discount Calculator

Calculate sale price using this percent discount calculator

Retail Markup Calculator

Calculate the markup percentage based on price and cost