Retail Dogma

Retail Price Calculator

To use this online retail price calculator just enter the cost price ($) of the product and the gross profit margin (%) you want to get. The result will be the retail price ($) you will sell at.


You can download the excel version of this retail price calculator and other retail math formulas from here


More Resources

Retail Pricing


Learn the step-by-step process to price an entire portfolio of products for a retail or ecommerce business and achieve the targeted profit margins. (Excel Template Included)


Learn how to calculate needed inventory, intake margins for pricing, analyze business performance & more.


Online Tools

Interactive & Easy-to-Use

Retail Margin Calculator

Calculate gross margin based on cost & sales price

Markdown Planning Tool

Set your price based on your markdown level & calculate your intake margin

Discount Calculator

Calculate sale price using this percent discount calculator

Retail Markup Calculator

Calculate the markup percentage based on price and cost