Retail Dogma

Learn Sales Management

Learn the basics of retail sales management through the following resources

SALES MANAGEMENT BASICS

Same Store Sales

What is Same Store Sales? Same store sales or comparable store sales measure the growth of a retail business on a like-for-like basis, where it

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Seasonality

What is Seasonality? Seasonality in retail refers to a predictable surge in sales during a specific time of the year, due to certain recurring event

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The Sales Equation

The sales equation for retail & ecommerce businesses is: Sales = Traffic x Conversion x Average Transaction Value (ATV) Sales Equation Example For a business

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