Learn Sales Management
Learn the basics of retail sales management through the following resources
SALES MANAGEMENT BASICS
Conversion Rate: How to Measure It & Improve It?
What is Conversion Rate in Retail? Conversion rate is the number of people who buy from you out of the total number of people who
Same Store Sales
What is Same Store Sales? Same store sales or comparable store sales measure the growth of a retail business on a like-for-like basis, where it
Average Transaction Value (ATV)
What is Average Transaction Value? Average Transaction Value (ATV), aka Average Order Value (AOV) in ecommerce, is a sales KPI used to measure the effectiveness
Units Per Transaction (UPT)
What is Units per Transaction? Units per Transaction (UPT), aka Items per Customer (IPC), is a retail KPI used to measure how many items customers
Seasonality
What is Seasonality? Seasonality in retail refers to a predictable surge in sales during a specific time of the year, due to certain recurring event
The Sales Equation
The sales equation for retail & ecommerce businesses is: Sales = Traffic x Conversion x Average Transaction Value (ATV) Sales Equation Example For a business
Recent Articles
Retail Sales: Definition, Examples & Importance
Retail sales refer to the value of the sales transactions
Related Courses

- All the metrics for Retail Management
- Understand connections & applications
- Download the workbook & practice

- The step by step retail budgeting process
- Set monthly targets adjusted to seasonality
- Templates download & practice exercise

- The New Role of The Store
- Analyzing Sales Performance
- Managing Sales Performance

- Analyzing the income statement
- Generating relevant reports
- Calculating financial ratios

- Why consumers shop?
- How they shop?
- Applications on retail management

- Tasks & Functions of Management
- Understanding Individual & Group Behavior
- Managing & Developing Teams